Chrysler: Beneath the Surface

2014. Wieden+Kennedy Portland

Beneath the Surface is a 2014 production that pushed the boundaries of what’s possible in virtual reality. Using one of the first Oculus Rifts, we immersed users in a 3D render of the Chrysler 200 while they were sitting in a real model of the car. In this unique setup, they could experience an audiovisual tour of the car and the Chrysler facilities that made it possible, showing the state-of-the-art craftsmanship beneath the surface. To help deliver this first-of-its-kind VR experience, W+K partnered with MPC Creative and our team in LA to actualize their creative vision for the project.

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