Engaging with tomorrow’s donor [Session Intro]

Engaging with tomorrow’s donor: Trends, challenges, and opportunities for giving

Crowd-funding. Mid-level marketers. Virtual reality donor experiences. Not-for-profit leaders face a new landscape in which the challenges of digital adaptation come face to face with the demands of heightened donor expectations. Young advocates seek experiences while loyal givers donors face a swarm of enquiry. How can fundraisers ensure they maintain best-practice? Drawing from the latest research into donor behaviour and national giving, Eliane will discuss what charities and not-for-profits can do to ensure they remain relevant into the future.

Eliane Miles is a social researcher, business strategist, and global trends analyst. She is in-demand right across the globe for her research-based presentations and advisory services on next generation leadership, the future of work, workplace culture, consumer trends, communicating for impact, and the engagement styles of the emerging generations.

Eliane bridges the gap between the numbers and their real-world application. Her trend analysis gives a full 360-degree view of how demographic shifts combine with social change, generational transitions, and digital trends to create ever-changing consumer and household landscapes.

Her research and synthesis create clarity from complexity. Her passion is finding the story in the data and giving practical insights that move teams towards confident decision-making.

In the past two years alone, Eliane has delivered more than sixty keynote and strategy sessions across Australia and internationally. Eliane is a sought-after media commentator on the latest social trends. She is regularly interviewed on prominent television programs such as ABC The Drum, National Nine News, SBS News, Seven News and the Today Show, as well as on radio, print and in online media.

Eliane is the Founding Director of a The Curious Co, a strategic social trends consultancy based in Sydney, Australia (https://www.thecurious.co/). She is a full member of the Australian Market & Social Research Society and Graduate of the Australian Institute of Company Directors.

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